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Nordics and Benelux Consumer Marketing Manager

1 week ago

Copenhagen, Copenhagen, Denmark ZURU Inc. Full time

ZURU Inc. is a dynamic company that empowers its employees to drive their own careers. We provide the platform for success and offer opportunities that can't be found elsewhere. As an Associate Marketing Director, you will be responsible for developing and executing local consumer marketing campaigns for all brands within the ZURU toys portfolio.

DUTIES AND RESPONSIBILITIES
  • Collaborate with Country Managers to define investments and priorities in line with established brand positioning.
  • Build marketing strategies that align with market vision and goals, ensuring effective coordination across different teams and departments.
  • Manage local agencies/partners where needed - media, translation, VOD partners, etc. for successful campaign execution.
  • Assess the effectiveness of marketing campaigns: organize postmortem and present key takeaways along with an understanding of local consumer behaviors and demographics.
  • Create presentations summarizing key information on brand and marketing activities in creative and visual ways.
  • Develop creative briefs for global brand teams and media agencies to work on digital, print, TVC, web, and other campaigns.
  • Work with Global Brand teams on digital, social, and influencer marketing initiatives.
  • Establish and follow processes to connect global teams with local needs, executing with excellence to drive POS and gain market share.
  • Collaborate with licensors to provide regular updates on marketing plans and identify potential partnerships.
  • Ensure commercial budget adherence and invoice processing for each marketing, trade marketing, and commercial activity.