Senior Marketing Strategist for ASO Growth
1 month ago
At Driversnote, we're a product-centric SaaS company dedicated to simplifying the process of mileage documentation. Our goal is to automate and streamline this tedious task, making it easier for our customers to save time and money.
We're a small, highly-productive team focused on delivering results-driven solutions. With a clear product-market fit and a profitable business model, we're well-positioned for continued growth.
The OpportunityWe're seeking an experienced Senior Marketing Strategist to lead our efforts in App Store Optimization (ASO) growth. This role will play a critical part in driving organic traffic from Apple App Store and Google Play.
Your primary focus will be on keyword research, app listing optimization, ranking monitoring, and championing reviews and ratings. You'll also work closely with our design and copywriting teams to ensure seamless collaboration and maximize results.
The RoleYou'll be responsible for:
- Developing and implementing ASO strategies across multiple markets.
- Conducting keyword research and optimizing app listings for improved visibility.
- Maintaining and improving rankings through data-driven decision-making.
- Collaborating with cross-functional teams to enhance peer group benchmarking metrics.
- Experimenting with messaging, design, and video content to drive engagement.
To succeed in this role, you'll need:
- A minimum of 5 years of experience in marketing, preferably within performance marketing, SEO, paid search, or CRO.
- At least 3 years of hands-on experience with ASO, including a track record of growing organic traffic from both Apple App Store and Google Play.
- Proven expertise in app listing A/B testing and data analysis.
- Strong knowledge of app store algorithms and proficiency with tools like AppTweak/App Annie/data.ai, Google Play Console, and Apple Search Ads.
- Excellent analytical, structured, and communication skills.
This is a full-time position based in Copenhagen. We offer a competitive salary range of €80,000 - €110,000 per annum, depending on experience.
We're committed to providing a healthy work-life balance and a relaxed environment with great coffee, cozy Friday drinks, and regular team events. If you're passionate about driving growth through ASO and have a strong background in marketing, we encourage you to apply.
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