Head of ASO Optimization Specialist
3 weeks ago
Driversnote is a Danish SaaS company that helps over 2.5 million users across 50+ countries keep track of their mileage logbooks. We're a profitable and product-oriented team based in Copenhagen's tech scene, striving to automate and simplify tedious tasks for our customers.
We're looking for an experienced Head of ASO (App Store Optimization) to join our small dedicated marketing team focused on search marketing, including ASO. Our success has been largely due to our ability to rank well in Google Play and Apple App Store, and we're now seeking someone who can take our ASO efforts to the next level.
The OpportunityYou'll be responsible for improving our app rankings, maximizing downloads on Google Play and Apple App Store, and ensuring continued growth on both platforms. You'll work closely with designers, copywriters, and other stakeholders to optimize our app listings and develop effective A/B testing strategies.
In addition to ASO, you'll also assist in or spearhead new marketing activities, such as CRO initiatives, SEO projects, and performance marketing campaigns. Your experience and skills will shape the direction of these initiatives, and you'll have the opportunity to make a significant impact on our marketing strategy.
The RoleYour key responsibilities will include:
- Developing and implementing comprehensive ASO strategies to improve app rankings and drive more downloads
- Collaborating with cross-functional teams to design and execute A/B tests, optimize app listings, and champion reviews and ratings
- Assisting in or leading new marketing activities, such as CRO initiatives, SEO projects, and performance marketing campaigns
- Analyzing data to inform decision-making and drive results-driven marketing strategies
As a member of our team, you'll enjoy a competitive salary ($85,000 - $110,000 per year), a relaxed working environment, and opportunities for professional growth and development. You'll work with a talented team of entrepreneurs and tech professionals who are passionate about creating a positive impact on people's lives.
Our office is located in the heart of Copenhagen's tech scene, offering easy access to public transportation and a range of amenities. We prioritize work-life balance and offer a healthy compensation package to ensure our employees can maintain a great quality of life.
RequirementsTo be successful in this role, you'll need:
- A minimum of 5 years of experience in marketing, preferably within performance marketing, SEO, paid search, or CRO
- A minimum of 3 years of hands-on experience with ASO and a proven track record of growing organic traffic from both Apple App Store and Google Play
- Proficiency in tools like AppTweak/App Annie/data.ai, Google Play Console, and Apple Search Ads
- Excellent analytical, communication, and writing skills
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