Marketing Automation Specialist
2 weeks ago
We're KAYAK Concord KAYAK, part of Booking Holdings (NASDAQ: BKNG), the world's leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car, cruise, or vacation package. We're also transforming the in-travel experience with our app and new accommodation software.
Our global network includes OpenTable and KAYAK's portfolio of metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi, and HotelsCombined. Many employees are dedicated to one brand, but we all have the benefit of using each other's strengths and insights. Together, we're able to help people experience the world through dining and travel.
The Engagement Marketing team is seeking a highly skilled Email Marketing Specialist to drive our email marketing communication efforts to users. This position will work closely with cross-functional teams to develop, build, and execute email campaigns globally.
In this role, you'll be responsible for:
- Supporting end-to-end processes for all email & push marketing campaigns; including planning, asset/copy collection, proof review, QA, executing, and deployment.
- Developing and executing campaign optimization strategies using A/B testing, segmentation strategies, and other methods.
- Assisting in various strategic programs via manual and triggered campaigns across the customer lifecycle.
- Owning the building of all email/push marketing campaigns in ESP, which requires experience with HTML/CSS.
To succeed in this role, you'll need:
- Bachelor's degree or equivalent in marketing, communications, or related field.
- 2+ years of email and push marketing experience; including building and deploying campaigns, and experience with email/push automation platforms.
- Basic HTML/CSS knowledge required.
- Experience with SQL is a strong plus.
- Proficiency in Microsoft Excel (pivot tables, VLOOKUP, macros); experience with any other analytical tools such as Google Analytics is a plus.
- Ability to manage multiple projects simultaneously in a fast-paced environment, understanding timelines and delivering.
- Organized and detail-oriented.
- Strong problem-solving and analytical skills.
- Comfortable multitasking to ensure targets are met.
- Excellent written and verbal communication skills.
We offer a comprehensive benefits package, including 4 weeks paid vacation, day off on your birthday, generous retirement plans, awesome health, dental, and vision insurance plans, Flexible Spending Accounts, Headspace Subscription, No Meeting Fridays, drinks, coffee, snacks, games, weekly catered lunches, flexible hours, regular events/excursions, and Universal Paid Parental leave.
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