Strategic Marketing Director

5 days ago


Copenhagen, Copenhagen, Denmark Fashion Forum Full time
Job Description

We are seeking a highly skilled Strategic Marketing Director to join our team at Fashion Forum. This is a fantastic opportunity for a creative and experienced professional to take on a leadership role in shaping the company's marketing strategy.

The successful candidate will be responsible for developing and implementing comprehensive marketing plans, including seasonal campaigns, social media management, and influencer partnerships. They will work closely with the design team to create engaging content and lead photoshoots, while also collaborating with the e-commerce team to develop effective B2C newsletter creatives.

Additionally, the Strategic Marketing Director will be responsible for managing pack-shots, collaborating with the wholesale team on B2B marketing communication, and developing impactful sales material. The ideal candidate will have a strong understanding of social media, excellent communication skills, and a passion for fashion and branding.

We offer a competitive salary, ranging from $80,000 to $110,000 per year, depending on experience. Our benefits package includes a positive and inspiring work environment, focus on work/life balance, and dedicated and passionate colleagues.

Key Responsibilities:
  1. Develop and implement comprehensive marketing plans, including seasonal campaigns and social media management.
  2. Lead photoshoots and work closely with the design team to create engaging content.
  3. Collaborate with the e-commerce team to develop effective B2C newsletter creatives.
  4. Manage pack-shots and collaborate with the wholesale team on B2B marketing communication.
  5. Develop impactful sales material, including catalogues, fairs, and sales meetings.
Requirements:
  • Bachelor's degree in Marketing, Communications, or related field.
  • At least 5 years of experience in marketing, preferably in the fashion industry.
  • Proven track record of developing and implementing successful marketing strategies.
  • Strong understanding of social media platforms and their potential for marketing.
  • Excellent communication and interpersonal skills.
  • Passion for fashion, branding, and industry trends.


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