Lead Data Analyst for Media Optimization
4 weeks ago
Unlock Commercial Value with Data-Driven Insights
We are seeking a highly skilled Lead Data Analyst to join our Global Media & Agency Management team in Arla Foods. As a key member of our team, you will play a crucial role in driving business objectives and improving media effectiveness.
About the Role
- Drive and support media ROI agenda in Arla Foods by utilizing insourced media modelling software solutions.
- Built and maintain strong stakeholder relationships with internal teams and external partners to ensure modelling results are understood and learnings are executed effectively.
Your Impact
You will contribute significantly to our mission by:
- Conducting econometric/marketing mix modelling across markets, categories, and brands to deliver optimal budget allocation insights.
- Supporting the execution of media learnings and delivering actionable recommendations for optimal touch-point, timing, and weighting decisions.
- Driving portfolio media budget allocation projects per market to optimize budget allocation across brands and categories.
- Co-driving global media budget allocation projects to deliver insights on optimal total media budget allocation.
Requirements and Qualifications
- A degree in marketing, math, IT, computer science, or business intelligence with proven experience in data mining and statistics.
- Highly developed analytical skills, excellent communication, presentation, and project management abilities.
- Strong English language skills, both verbal and written.
What We Offer
As a valued member of our team, you can expect:
- A competitive salary: €60,000 - €80,000 per annum, depending on your experience.
- Ongoing professional development opportunities to enhance your skills and career growth.
- A collaborative work environment that fosters creativity, innovation, and teamwork.
About Us
Arla Foods is a leading dairy company dedicated to producing high-quality household favorite brands while prioritizing sustainability and social responsibility. Our goal is to create a better world for our customers, farmers, and the planet.
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