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Demand Generation Manager

1 week ago

Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time
Responsibilities

The ideal candidate will have:

  • A Bachelor's or Master's degree in Marketing, Business, or a related field.
  • At least 3 years of experience in digital marketing.
  • Experience with marketing automation platforms, preferably Pardot.
  • Familiarity with digital advertising platforms such as Google Ads, Google Analytics, Bing, LinkedIn Campaign Manager.
  • Proven project management skills with attention to detail and ability to multitask.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent communication and collaboration skills.
  • Full English proficiency.

The successful candidate will be responsible for:

  1. Refining existing marketing channels and developing new integrated digital campaigns.
  2. Creating new and optimizing existing inbound and outbound demand and lead generation programs.
  3. Developing, planning, and executing campaigns for paid search, retargeting, paid social channels, and email marketing.
  4. Executing and optimizing ABM and ABS campaigns.
  5. Measuring, analyzing, and reporting on the impact of marketing campaigns.
  6. Managing projects like the creation of campaign landing pages, creatives, and other digital marketing assets.

Additionally, the successful candidate will contribute to:

  • Shaping our future and making a real impact on the market.
  • Cross-functional innovation through our Configuration Lifecycle Management approach.
  • Optimizing processes and driving business growth.