Travel Industry Marketer
2 weeks ago
As a leading travel search engine, KAYAK Concord KAYAK is constantly evolving to meet the needs of our users. Our Engagement Marketing team is at the forefront of this innovation, developing and executing email marketing campaigns that drive user engagement and conversion.
We're seeking a talented Email Marketing Specialist to join our team, working closely with cross-functional teams to develop, build, and execute email campaigns globally. Your primary responsibilities will include:
- Supporting end-to-end processes for all email & push marketing campaigns; including planning, asset/copy collection, proof review, QA, executing, and deployment.
- Developing and executing campaign optimization strategies using A/B testing, segmentation strategies, and other methods.
- Assisting in various strategic programs via manual and triggered campaigns across the customer lifecycle.
- Owning the building of all email/push marketing campaigns in ESP, which requires experience with HTML/CSS.
To succeed in this role, you'll need:
- Bachelor's degree or equivalent in marketing, communications, or related field.
- 2+ years of email and push marketing experience; including building and deploying campaigns, and experience with email/push automation platforms.
- Basic HTML/CSS knowledge required.
- Experience with SQL is a strong plus.
- Proficiency in Microsoft Excel (pivot tables, VLOOKUP, macros); experience with any other analytical tools such as Google Analytics is a plus.
- Ability to manage multiple projects simultaneously in a fast-paced environment, understanding timelines and delivering.
- Organized and detail-oriented.
- Strong problem-solving and analytical skills.
- Comfortable multitasking to ensure targets are met.
- Excellent written and verbal communication skills.
We're proud to offer a range of benefits, including 4 weeks paid vacation, day off on your birthday, generous retirement plans, awesome health, dental, and vision insurance plans, Flexible Spending Accounts, Headspace Subscription, No Meeting Fridays, drinks, coffee, snacks, games, weekly catered lunches, flexible hours, regular events/excursions, and Universal Paid Parental leave.
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