Digital Media Strategy Director for Nordic Markets

1 week ago


Kalundborg, Kalundborg Kommune, Denmark TUI Full time
About TUI

TUI is a leading travel and leisure company dedicated to delivering unforgettable holiday experiences across the globe.

Job Summary

We are seeking an experienced Digital Media Strategy Director to lead our media initiatives in the Nordic markets. This role involves developing comprehensive media strategies, optimizing multi-channel campaigns, and enhancing our brand presence in the region.

Key Responsibilities
  • Develop strategic media plans that align with our marketing objectives and business goals.
  • Ensure seamless integration of media strategies across digital, social, TV, radio, print, and outdoor platforms.
  • Analyze campaign performance, audience behavior, and market trends to inform data-driven decision making.
  • Lead A/B and multivariate testing for continuous optimization and improvement.
  • Manage and mentor our media team, fostering a culture of collaboration and innovation.
About You
  • 7-10 years of experience in media strategy, analytics, and execution, with expertise in the Nordic media landscape.
  • Proficiency in data analytics tools, such as Google Analytics and Tableau.
  • Proven leadership experience with excellent communication skills.
  • Bachelor's degree in marketing or a related field; a Master's degree is a plus.
About Our Offer
  • A competitive salary of €80,000 - €100,000 per year, depending on experience.
  • Great location and open space offices.
  • Excellent career development opportunities.
  • Fantastic holiday benefits including discounts.
  • Online wellbeing and learning support.
  • Fun and dynamic work culture.


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