Ecommerce Strategy Manager

2 weeks ago


Århus, Århus Kommune, Denmark hummel Full time
About the Job

We are seeking a highly experienced Ecommerce Strategy Manager to join our team at hummel. As a Senior Ecommerce Leader, you will play a pivotal role in shaping our global ecommerce strategy, focusing on developing and executing international sales and business plans.

Responsibilities
  • Ecommerce Leadership: Develop and execute an international ecommerce sales and business plan aligned with the company's overall strategy to achieve maximum revenue growth, customer engagement, and brand desirability.
  • Digital Sales Growth: Lead digital sales, CRM, marketplaces, and performance marketing, ensuring a seamless omnichannel experience for customers.
  • Loyalty Program Development: Create personalized, immersive, and engaging experiences centered around the brand DNA across consumer touchpoints.
  • Business Development: Be responsible for the investment plans and development roadmap across platforms and markets, driving innovation through testing and continuous market and competitor benchmarking.
  • KPI Monitoring: Oversee ecommerce revenue targets, monitor and challenge associated costs, and track global ecommerce KPIs to ensure alignment with ambitious growth goals.


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