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Product Marketing Manager

2 months ago

Copenhagen, Copenhagen, Denmark The HubDanske Bank Full time
Product Marketing Manager

We are seeking a highly skilled Product Marketing Manager to join our team at Contractbook. As a key member of our marketing team, you will be responsible for driving the success of our product by understanding customer needs, crafting compelling product narratives, and leading go-to-market strategies.

Key Responsibilities:
  • Develop and Execute Go-to-Market Strategies: Lead the creation and execution of comprehensive go-to-market plans for new product features and releases, ensuring successful launches that drive adoption and engagement.
  • Be the Expert on Our Target Audience: Understand our prospects and customers, their motivations, and how to inspire them.
  • Bridge Product and Customer Needs: Work closely with product management to understand the product roadmap, translating technical features into customer-focused benefits.
  • Own Product Positioning: Craft compelling messaging and positioning that resonates with our target audience, differentiates us in the market, and drives customer acquisition and retention.
  • Be the Face of the Product: Create and record engaging product videos, delivering clear and compelling narratives that connect with our audience and showcase our product's value.
  • Drive Demand Generation: Collaborate with the marketing and sales teams to design and execute campaigns that generate demand, nurture leads, and accelerate the customer journey.
  • Customer Insights & Market Research: Gather and analyze customer insights, market trends, and competitive intelligence to inform product strategy and marketing tactics.
  • Support Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate the product's value proposition and close deals.
What We Offer:
  • Growth Opportunities: We provide ample opportunities for career advancement.
  • Flexible Role Definition: We are open to adjusting roles and responsibilities to fit the right candidate.
  • Dynamic Work Environment: Enjoy a high-energy startup culture where collaboration and fast learning are key.
  • Work Location: Flexibility to work from our HQ in Copenhagen or remotely, with regular in-office collaboration if needed.