Global Marketing Program Manager, Pathology
1 month ago
Agilent Technologies is seeking a highly skilled Global Marketing Program Manager to join our team. As a key member of our Global Marketing Programs team, you will be responsible for developing and executing global marketing programs that drive growth and improve customer experience with Agilent.
Key Responsibilities:
- Develop innovative marketing program strategies to gain market share for Anatomical Pathology & Digital Pathology solutions
- Collaborate with Regional Marketing Program Managers, field and channel partners to analyze competitive information, market and customer data; facilitate effective program development that meets multi-regional needs
- Collaborate with product managers and marketing communications professionals to develop strategic product messaging and positioning that is translated into marketing collateral, promotion and commercialization plans
- Perform financial analyses and build cases for programs; identify target audiences and offers for a program; work with marcom to develop program plans and the appropriate Marcom mix; define content requirements for programs
- Measure and evaluate the short- and long-term impacts and return on investment of programs; implement corrective actions and continuous improvement of program strategy & design, as needed
Requirements:
- Must be located in Denmark
- Bachelor's or Master's Degree in Chemistry, Biological Sciences, Marketing, Business Administration or equivalent
- Post-graduate, certification, and/or license may be required
- 8+ years experience for entry to this level
- 5+ years of demonstrated results in a marketing, sales, or business development role
- Experience developing B2B marketing programs and campaigns to drive demand for new and existing products targeting scientists/labs
- Proven results orientation, including developing fact-driven, business goal focused plans that align with strategic objectives
- Effective project management and interpersonal skills
- Clear and compelling writing skills; strong oral communication skills; strong content presentation skills
- Ability to work collaboratively with a diverse group of individuals cross-organizationally, cross-functionally and within a global matrix
- Strong initiative and creativity
- Proven track record to understand the needs and buying influences of a scientific target audience
We Offer:
- The opportunity to be part of a new dynamic team
- A role among passionate colleagues, in a growth orientated and inclusive environment. You will become part of a caring and fast paced environment, built on integrity, sharing and trust.
- A chance to be part of the lifecycle management of state-of-the-art diagnostic assays, benefiting cancer patients worldwide
- An international work environment
- A commitment to work/life balance
- Career development opportunities in an international company
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