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Senior Manager, Kids Engagement

1 month ago


Billund, Denmark LEGO Koncernen Full time
Job Description

We are seeking a highly skilled Senior Manager, Kids Engagement to join our team. As a key member of our Kids Engagement team, you will be responsible for developing and executing business strategies that drive growth and engagement for kids.

Key Responsibilities:
  • Lead business strategy and drive business impact modeling of Kids Engagement opportunities, driving member acquisition, retention, loyalty, and business impact
  • Develop long-term business strategies and strategic plans together with key partners across Product and Marketing Development teams. Collaborate with senior management to align strategies with corporate goals
  • Leveraging insights, data, and research, identify and pursue new business growth opportunities mapped to kid needs
  • Create business and financial models for growth and optimization, conducting opportunity sizing and evaluating the feasibility and potential business impact of various initiatives
  • Partner with your Performance Measurement Analytics partner to develop business case model baselines, growth assumptions, and outcome metrics
  • Provide clarity to partner teams (e.g. Product, Content, Marketing) to help them execute effectively
  • Co-create measurement plans for new initiatives, and provide regular performance vs. target updates to investment forums as required
Requirements:
  • Ability to build business plans & financial models
  • Ability to understand corporate business strategy, the digital landscape for kids, and the impact these have on engagement plans
  • Ability to process and analyze data and insights to support building business plans and identifying opportunities
  • Ability to set realistic targets, assessing and challenging upstream models and plans
  • Flexible mindset and ability to work in a fast-paced environment where business plans and strategies may shift
  • Consulting experience, or similar
What We Offer:

We offer a range of benefits to our employees, including:

  • Family Care Leave - We offer enhanced paid leave options for those important times.
  • Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
  • Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
  • Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

At the LEGO Group, we are committed to creating a diverse, dynamic and inclusive culture of play where everyone feels safe, valued and they belong. We strive to create a workplace where everyone can thrive and reach their full potential.

We are an equal opportunities employer and welcome applications from all backgrounds. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

Thank you for considering this opportunity to join our team.