Director of Kids Engagement and Membership Development at LEGO Koncernen

1 month ago


Billund, Denmark LEGO Koncernen Full time
Unlock a Rewarding Career Opportunity

We are seeking a highly skilled and experienced professional to join our team as Director of Kids Engagement and Membership Development. This exciting role offers the chance to make a lasting impact on the lives of children worldwide by creating a world-class membership experience for kids.

About the Job

As a key member of our global team, you will be responsible for defining what membership means for kids, applying best practices and innovative thinking to deliver an exceptional experience. You will work closely with cross-functional teams to ensure the LEGO Insiders Club membership strategy aligns with corporate strategies and other business objectives.

Key Responsibilities:
  • Develop and implement a membership strategy that drives engagement, sign-ups, and retention among kids.
  • Collaborate with partner teams to activate the LEGO Insiders Club strategy, delivering value to kids through meaningful benefits and rewards tied to the LEGO Group's product portfolio and services.
  • Prioritize and execute initiatives to enhance physical and digital play experiences for kid members.
  • Work with Marketing, Content, Product, and Community Management teams to create world-class online and offline engagement, including content, experiences, and campaigns that recruit, inspire, and enable members.
  • Optimize communication to and with kids, following strategic, brand, and safety guidelines.
About Us

The LEGO Group is a global leader in the toy industry, known for its iconic brick-based products and commitment to creativity, imagination, and fun. We strive to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and belongs.

What We Offer

We offer a comprehensive compensation package, including a salary range of $120,000 - $180,000 per annum, depending on experience, plus additional benefits such as family care leave, insurances, wellbeing programs, colleague discount, and bonus scheme. Our hybrid work policy allows for an average of 3 days per week in the office.

Requirements

To succeed in this role, you will need:

  • 5+ years of experience leading global membership programs in an omni-channel context, delivering customer value and strong commercial results.
  • Experience with member communication, benefits & rewards, achievements & recognition, content & marketing strategy, personalisation, gamification, consumer testing.
  • Ability to thrive in a complex stakeholder landscape; excellent collaboration skills with proven ability to lead through influence.
  • Strong communication skills, including visual presentation decks with data-driven rationale.
  • Strong personal organization skills.
  • Flexible with a can-do, self-starter attitude to make new things happen.

If you're passionate about making a difference in the lives of children and have the skills and experience to match, we encourage you to apply for this exciting opportunity.



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