Strategic Business Lead for Kids Engagement

1 month ago


Billund, Denmark The LEGO Group Full time
Job Summary

We are seeking a highly skilled Strategic Business Lead to join our Kids Engagement team. In this role, you will be responsible for developing and executing business strategies that drive growth and engagement among kids.

About The LEGO Group

The LEGO Group is a global leader in the creation of children's play products. Our mission is to inspire children's creativity through the power of playful learning. We strive to create a diverse, dynamic, and inclusive culture where everyone feels safe, valued, and belongs.

About the Role

As a Strategic Business Lead, you will be part of a high-performing team responsible for understanding children as an audience, setting and activating strategies (ecosystem, membership, engagement), and guiding cross-functional team execution to deliver value to children.

You will lead business strategy and drive business impact modeling of Kids Engagement opportunities, driving member acquisition, retention, loyalty, and business impact. You will also develop long-term business strategies and strategic plans together with key partners across Product and Marketing Development teams. Collaborate with senior management to align strategies with corporate goals.

Your responsibilities will include leveraging insights, data, and research to identify and pursue new business growth opportunities mapped to kid needs. You will create business and financial models for growth and optimization, conducting opportunity sizing and evaluating the feasibility and potential business impact of various initiatives.

You will partner with your Performance Measurement Analytics partner to develop business case model baselines, growth assumptions, and outcome metrics. Provide clarity to partner teams (e.g. Product, Content, Marketing) to help them execute effectively. Co-create measurement plans for new initiatives, and provide regular performance vs. target updates to investment forums as required.

Requirements
  • Able to build business plans & financial models
  • Able to understand corporate business strategy, the digital landscape for kids, and the impact these have on engagement plans
  • Able to process and analyze data and insights to support building business plans and identifying opportunities
  • Able to set realistic targets, assessing and challenging upstream models and plans
  • Flexible mindset and able to work in a fast-paced, complex stakeholder environment where business plans and strategies may shift
  • Excellent collaboration skills with proven ability to lead through influence (rather than direct control and ownership)
  • Strong communication skills, including through presentations with data-driven rationale
  • Can-do, self-starter attitude to make new things happen
  • Strong personal organization skills
  • Consulting experience, or similar
What We Offer

We offer a competitive salary range of €80,000 - €110,000 per year, depending on experience. This estimate is based on industry standards and takes into account the level of expertise and responsibility associated with this role.

In addition to a salary, we offer a comprehensive benefits package, including enhanced paid leave options, life and disability insurance, wellbeing resources, colleague discount, bonus scheme, and hybrid work policy. Our workplace is designed to promote flexibility, productivity, and employee satisfaction.

We are committed to equal employment opportunity and equal pay. We encourage applicants from all backgrounds to apply for roles in our team.



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