Sports Marketing Coordinator

1 week ago

Århus, Århus Kommune, Denmark hummel AS Full time
About hummel A/S

At hummel A/S, we strive to be a challenging, progressive, and innovative company that attracts and retains the brightest minds and creative talents from around the world. We are a brand with a unique history and culture, which we love and are proud of.

Job Description: Sports Marketing Coordinator

We are in an exciting growth phase where innovative approaches to social media and influencer marketing are vital. As our new Sports Marketing Coordinator, you will play a key role in managing and growing hummel's social media presence, with a focus on the hummelsport and hummelkids profiles. You will be the voice of hummel on Instagram and Facebook, responsible for creating engaging content, building strong relationships with our content creators, and ensuring a consistent brand message.

Main Responsibilities:
  1. Grow Social Media profiles hummelsport & hummelkids: Grow the followers and be the voice of hummel across Instagram and Facebook. Responsible for planning, posting, copy, and secure performance of organic social as well as social media initiatives and campaigns across the channels.
  2. Build and maintain a strong community on Social media: Responsible for building a strong community and engage with the audience, responding to comments etc.
  3. Innovation and Trends: Staying abreast of the latest trends in social media and within sports, to keep hummel at the forefront of the industry.
  4. Maintain and further develop our content squad: Ensure the best creators to our content squad. Be responsible for monthly campaigns including outreach, making briefs, closing the deals, sending out products, retrieving content, and giving feedback.
  5. Track engagement: Track engagement, impressions, followers, etc. to ensure a dedicated community and that the channels grow.
  6. Brand Representation and Promotion: Ensuring that all social media promote hummel's brand identity, values, and vision.
  7. Stakeholder Engagement: Collaborating with internal and external stakeholders, including the marketing team of PRO-clubs to ensure that we get to tell the good stories.
About the Job

We imagine our new Sports Marketing Coordinator has at least 3 years of experience in social media management, particularly on a global scale, and is well-versed in community management and influencer marketing. You should be creative, innovative, and have a strong understanding of the sports and fashion industry.

Requirements:
  • Creativity and Innovation: A creative mindset with the ability to generate innovative ideas for campaigns that resonate with hummel's audience and align with brand values.
  • Great Coordinator Skills: Strong coordinator who can prioritize their time and handle many tasks simultaneously.
  • Data-Driven: Able to use data and analytics to guide decisions.
  • Excellent Communicator Skills: Strong communication skills, both verbal and written, are essential for managing the profiles and engaging with the community.
  • Collaborative Spirit: Ability to work collaboratively with different teams and stakeholders, fostering a sense of unity and shared purpose.
  • Passion for Sports: A genuine interest in and passion for sports, particularly those that align with hummel's focus areas like football and handball. This passion is crucial for authenticity and deep understanding of the sports culture and consumer mindset.
  • Passion for Social Media: Passion for social media and natural eagerness to stay updated on the latest trends, as well as being active on Social Media yourself.
  • Commercial Awareness: Understanding of the commercial aspects of social media, including how to drive sales and brand growth through the channel.
  • Self-Driven: Highly motivated, independent, and able to take responsibility.
About the Benefits

At hummel A/S, we offer a dynamic and inclusive workplace environment, with opportunities for growth and development. Our benefits include:

  • A good workplace where development and relationships are in focus. We work across departments, creating a unique atmosphere where everyone greets each other and has good dialogue.
  • Flexible working conditions, with the possibility of engaging in 1 hour of sports during work hours.
  • A good canteen arrangement with a delicious lunch and fruit scheme.
  • A staff association 'hummelbien', which helps strengthen team spirit with company parties, Christmas lunches, excursions, cultural activities, etc.

The salary for this position is approximately DKK 55,000 - DKK 65,000 per month, depending on qualifications and experience. If you are interested in joining our team, please submit your application via the link below today.

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