Trade Activation Marketing Manager

2 weeks ago

Copenhagen, Copenhagen, Denmark Kerry Full time
{"title": "European Brand Growth Specialist", "content": "Job Summary

We are seeking a highly skilled European Brand Growth Specialist to join our team at Kerry. As a key member of our Da Vinci Gourmet brand team, you will play a critical role in driving the growth of our brand across Mainland Europe.

Key Responsibilities
  • Partner with the DVG Brand team and Mainland Europe Commercial leads to deliver on the brand growth ambitions and expand into 24 new markets in the next 3 years.
  • Work in partnership with the DVG Mainland Europe team to shape our strategy for market expansion and lead the development of best-in-class distributor/importer on-boarding and activation management.
  • Build a sound understanding of market trends and consumer needs to tailor our brand and concept proposition to meet the needs of our customers and their markets.
  • Build effective relationships with our customer's marketing departments and work in partnership with our customer's marketing teams to build and execute end user targeting activations to support a 'push pull' model across mainland Europe.
  • Work with the DVG brand team to develop, tailor and execute our DVG marketing programmes to support mainland Europe customer activation - including existing distribution partners and new importer partners.
  • Work in partnership with the Brand team to identify and develop brand building marketing opportunities per region, in line with our market expansion plans.
  • Management of all marketing collateral and the development of digital and print content for customer and industry events - in line with brand guidelines.
  • Project management of trade shows and events including customer engagements where marketing input is required.
  • Coordinate the preparation of customer meetings at our Global Technology & Innovation Centre and at customer headquarters.
  • Gather beverage concept & market insights - to continually build our expertise as we expand into new markets.
  • Evaluate trade activation marketing programmes - to continually improve our effectiveness and return on marketing investment.
Requirements
  • Bachelors or master's degree in Marketing, Business Development or related field.
  • A proven track record at delivering above market growth in a multi-market Trade Activation Marketing role.
  • Previous Trade Activation Marketing experience - with extensive experience at delivering best in class customer engagements essential.
  • Creative and activation agency management experience essential.
  • Strong commercial acumen essential.
  • Multiple European languages of benefit.
  • Experience at managing Importer and Distribution partners an advantage.
  • Experience in B2B or food ingredient industry an advantage.
  • Excellent communications skills and a talent for sharing information with relevant stakeholders.
  • Ability to quickly grasp and become proficient in new concepts, ideas, technologies, markets, tools and ways of working.
  • An enthusiastic attitude towards effectively interacting with many different functions and serving as an active participant on a multi-national, multi-functional team.
  • Ability to manage multiple projects from inception to completion, including the management of multiple stakeholders (internal and external).
  • Good capability in applying quantitative and qualitative analysis methodologies, interpreting and presenting findings in a clear, concise manner.
  • A passion for actively engaging across the business, building partnerships based on trust and integrity.
What We Offer

Travel across Europe will be required with this role. Home Office based.

Beware of scams online or from individuals claiming to represent us. A Kerry employee will not solicit candidates through a non-Kerry email address or phone number. In addition, Kerry does not currently utilise video chat rooms (e.g., Google Hangouts) to conduct interviews. Refuse any request that asks you to provide payment to participate in the hiring process (e.g., purchasing a "starter kit," investing in training, or something similar). Kerry will not ask you to pay any money at any point in the hiring process with the exception of reimbursable travel expenses. In addition, any payments made by Kerry will be from official firm accounts bearing the Kerry name.", "lang_code": "en-US"}

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