Marketing Manager for Trade Activation

7 days ago

Copenhagen, Copenhagen, Denmark Kerry Full time

As we expand our Foodservice division across Europe, we are excited to announce a new opportunity to bolster the growth of our Da Vinci Gourmet brand in Mainland Europe, playing a pivotal role in our ambitious goal to double the brand's presence within the next three years.

Key Responsibilities:

  • Partner with the DVG Brand team and Commercial leaders in Mainland Europe to drive brand growth objectives and facilitate entry into 24 new markets over the next three years.
  • Collaborate with the DVG Mainland Europe team to formulate the market expansion strategy and oversee the onboarding and activation management of distributors and importers.
  • Remain informed about market dynamics and consumer preferences to tailor the brand proposition effectively to meet customer and market demands.
  • Build robust relationships with customer marketing teams and execute targeted activations aimed at supporting brand growth in Mainland Europe.
  • Contribute to the design and implementation of marketing initiatives that enhance customer activations in the region.
  • Identify and cultivate brand-building marketing opportunities in alignment with market expansion strategies.
  • Oversee marketing materials, creating both digital and print content for events in accordance with brand standards.
  • Coordinate trade exhibitions and events, as well as prepare for customer meetings at the Global Technology & Innovation Centre and client headquarters.
  • Gather market insights and beverage concepts to deepen understanding of new markets.
  • Assess trade activation marketing initiatives to improve effectiveness and return on investment.

Qualifications:

  • Bachelor's or master's degree in Marketing, Business Development, or a related discipline.
  • Proven track record in driving market growth within a multi-market Trade Activation Marketing capacity.
  • Previous experience in Trade Activation Marketing with an emphasis on customer engagement.
  • Familiarity with managing creative and activation agencies.
  • Strong business acumen.
  • Proficiency in multiple European languages is a plus.
  • Experience in managing Importer and Distribution partnerships is advantageous.
  • A background in the B2B or food ingredient sector is beneficial.
  • Exceptional communication skills with the ability to convey information effectively.
  • Ability to quickly understand new concepts, markets, and technologies.
  • A collaborative spirit and enthusiasm for working within cross-functional teams.
  • Project management capabilities with the ability to engage multiple stakeholders.
  • Expertise in both quantitative and qualitative analysis.
  • A passion for fostering business relationships and building trustworthy partnerships.

Travel across Europe will be necessary for this position. This role is home office based.

Please be aware of potential scams or fraudulent activities. Kerry employees will not reach out to you through unofficial channels such as personal emails or phone calls. Kerry does not conduct interviews via video chat rooms. Do not make any payments during the hiring process unless for reimbursable travel expenses. All payments from Kerry will be processed through official accounts.

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