Brand Marketing Manager
6 days ago
LIEWOOD is a design-driven company that creates high-quality, eco-friendly products for babies and children. We are looking for a highly skilled PR & Social Media Manager to join our brand marketing team. The successful candidate will be responsible for developing and executing a comprehensive PR and social media strategy to increase brand awareness and drive engagement across all platforms.
About the Role
The ideal candidate will have a proven track record of securing press coverage and managing successful influencer campaigns. They will be an expert in creating engaging content that resonates with our target audience, driving brand loyalty and repeat engagement. The role requires strong communication and project management skills, as well as the ability to work independently while collaborating with a small, passionate team.
Key Responsibilities
- PR & Influencer Relations (40%)
- Develop and execute a PR strategy to enhance brand visibility in lifestyle, parenting, and children's media outlets.
- Cultivate relationships with key journalists, editors, and media contacts in the children's lifestyle sector.
- Leverage existing network of press and influencers to drive brand awareness and secure impactful collaborations.
- Identify, engage, and collaborate with influencers to promote our products and brand story authentically.
- Organic Social Media Strategy & Content Creation (40%)
- Develop a comprehensive organic social media content calendar aligned with brand objectives.
- Create and post engaging, on-brand organic content for Instagram, Facebook, TikTok, and Pinterest.
- Collaborate with creative and marketing stakeholders to ensure social content is on-brand and visually aligned.
- Analyze organic social media performance, using insights to optimize content and engagement strategies.
- Community Engagement & Brand Building (20%)
- Foster a vibrant, engaged online community of parents, caregivers, and influencers who love and advocate for our brand.
- Organize virtual and in-person events to create meaningful connections with our audience.
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