Strategic Brand Marketing Manager

5 days ago


Copenhagen, Copenhagen, Denmark Bayer AG Full time

At Bayer, we strive to make a meaningful impact on people's lives through our innovative products and services. As a Strategic Brand Marketing Manager, you will play a crucial role in shaping the future of our company by developing and executing effective brand strategies that drive business growth.

The ideal candidate will have a strong background in marketing, with a proven track record of success in developing and executing brand strategies within the pharmaceutical industry. A deep understanding of the hospital landscape and the ability to prioritize customer needs and motivation is essential for this role.

In this position, you will be responsible for building relationships with external stakeholders, creating and developing promotional materials, and planning and executing multichannel campaigns. Strong communication and interpersonal skills are required to align organization on decisions internally and externally.

We are looking for a highly motivated individual who is comfortable working in a fast-paced environment and can adapt to agile working methods. If you have a passion for marketing and a desire to make a real difference in people's lives, we encourage you to apply for this exciting opportunity.

Key Responsibilities:

  • Develop and execute brand strategies within the hospital specialized customer group
  • Contribute to country/cluster brand marketing, including P&I budgeting and forecasting
  • Develop and manage relationships with external stakeholders
  • Create and develop promotional materials
  • Plan and execute marketing multichannel campaigns

Requirements:

  • Strong background in marketing with a proven track record of success
  • Deep understanding of the hospital landscape
  • Ability to prioritize customer needs and motivation
  • Strong communication and interpersonal skills
  • University degree
  • At least 3 years' experience in marketing


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