Strategic Product Marketing Expert with Global Reach
4 days ago
At Keepit, we are on the hunt for a seasoned Senior Product Marketing Manager to spearhead our global marketing efforts. As part of our dynamic Marketing team, you will play a pivotal role in championing the Keepit brand and driving product success.
In this senior role, your responsibilities will span from conducting thorough market research and analyzing consumer insights to collaborating with cross-functional teams to refine target audiences, positioning strategies, and messaging. You will be instrumental in crafting compelling marketing materials, such as product collateral and digital assets, aimed at effectively communicating our product's value propositions and fostering customer engagement.
You will also be responsible for monitoring product performance, competitive landscapes, and industry trends to inform ongoing marketing strategies and optimize product positioning in the market. Central to this role is the ownership of GoToMarket plans for the Keepit platform, ensuring seamless product launches and feature rollouts through comprehensive planning and coordinated execution across diverse marketing channels.
Additionally, you will need to manage Analyst Relations, requiring in-depth market research to glean insights into market needs, trends, and competitor offerings. By cultivating positive relationships with internal and external stakeholders, including Sales, Product, and Marketing teams, you will facilitate alignment and maximize the impact of Keepit's strategic direction.
To excel in this role, you will need:
- A passion for driving innovation within a product marketing function, supported by a proven track record of success.
- Previous experience in product marketing, preferably within SaaS applications or cybersecurity markets, with a focus on data protection or backup and recovery being advantageous.
- Proficiency in developing and executing communication plans, alongside the ability to foster strong relationships with stakeholders and influencers.
- Strong project and time management skills, coupled with excellent written and oral communication abilities.
- A self-starting mentality with a keen sense of ownership.
As a candidate, you will thrive in our fast-paced environment by managing multiple tasks adeptly while demonstrating autonomy in decision-making and accountability. We value individuals who exhibit a thirst for knowledge, a proactive approach to problem-solving, and a relentless pursuit of results.
Our company offers a flexible work environment and is proud to be an equal-opportunity employer. If you are passionate about driving product success and have the necessary skills and qualifications, we encourage you to apply.
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