Strategic Marketing Operations Specialist

10 hours ago


Copenhagen, Copenhagen, Denmark VML Full time

At VML, a world-leading Centre of Excellence in personalized customer experiences, we help businesses humanize the relationship between brands and customers through hyper-personalization at scale, marketing automation, and CRM.

About Us

We are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities, working together to deliver meaningful experiences that resonate with every action and interaction.

Your Role

You will join our team as a Strategic Marketing Operations Specialist, where you will become part of our growing development team, bridging the gap between technology and marketing strategies.

As a key member of our team, your tasks will include:

  • Collaborating effectively within a cross-functional team to ensure seamless product delivery and client success.
  • Driving the successful adoption of Catalyst tools across our client base by leveraging your technical expertise to configure efficient and tailored end-to-end client experiences.
  • Streamlining client operations by configuring and implementing customized business rules and automations.
  • Bringing product visions to life by configuring and implementing new features according to provided specifications and designs.
  • Ensuring the quality and reliability of implementations by rigorously testing configurations and newly developed features.
  • Proactively identifying, troubleshooting, and resolving technical issues within existing applications, ensuring a seamless user experience.
  • Collecting business requirements by engaging with marketers to translate them into technical specifications.
  • Utilizing tools to build data audiences and manage segments while understanding their quality and integrity.
  • Contributing to a culture of continuous improvement by identifying and recommending opportunities to optimize the Catalyst platform and its features.

In this role, you will work closely with clients to understand their business objectives and translate them into technical requirements. You will collaborate with developers to ensure the technical solutions align with the client's business goals.

Your Qualifications

To succeed in this role, you should have:

  • A deep understanding of Marketing Operations, including proven experience with advanced marketing automation setups and best practices for optimal performance.
  • Customer Journey Expertise, with experience crafting and optimizing customer journeys, lifecycle stages, and trigger-based marketing programs that drive engagement and conversions.
  • A Client-Focused Approach, with a track record of delivering tailored technical solutions that meet diverse client processes and ways of working.
  • Technical Proficiency, with strong JavaScript programming skills or similar experience developing client-specific solutions within a marketing automation platform.
  • Data Management skills, with experience querying, validating, understanding, and using data to develop relevant audiences for communication or reporting.

We offer a global network of over 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. At VML, we foster an all-inclusive work environment that is both rewarding and career-forward, dedicated to giving back and making a positive impact in our communities and beyond.


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