Strategic Marketing Manager for Contract Innovation
13 hours ago
Unlock the Future of Contract Management
At Contractbook, we're embarking on a groundbreaking journey to revolutionize contract management. As our Product Marketing Manager, you will play a pivotal role in driving the success of our product by understanding customer needs, crafting compelling narratives, and leading go-to-market strategies.
Key Responsibilities:- Develop and Execute Comprehensive Go-to-Market Strategies: Collaborate with cross-functional teams to design and execute launch plans that drive adoption, engagement, and revenue growth.
- Be the Expert on Our Target Audience: Delve into the motivations, aspirations, and pain points of our prospects and customers, informing data-driven marketing decisions.
- Bridge Product and Customer Needs: Work closely with product management to translate technical features into customer-centric benefits, ensuring seamless alignment between product roadmap and market demands.
- Own Product Positioning: Craft distinctive messaging and positioning that resonates with our target audience, differentiates us in the market, and fuels customer acquisition and retention.
- Be the Face of the Product: Develop and record engaging product videos, delivering clear and compelling narratives that connect with our audience and showcase our product's value proposition.
- Drive Demand Generation: Collaborate with the marketing and sales teams to design and execute campaigns that generate demand, nurture leads, and accelerate the customer journey.
- Customer Insights & Market Research: Gather and analyze customer insights, market trends, and competitive intelligence to inform product strategy and marketing tactics.
- Support Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate the product's value proposition and close deals.
We are seeking a highly motivated and skilled individual who possesses:
- Experience in Product Marketing or a Related Role: Your past experiences will be valuable in shaping your success in this role.
- Customer Obsession: You are passionate about understanding customer needs and committed to delivering solutions that delight them.
- Tech-Savviness: You have a strong interest in technology and enjoy staying up-to-date with the latest industry trends, including AI and automation.
- A Start-Up Mindset: You thrive in a fast-paced, dynamic environment where you can move quickly, learn from mistakes, and collaborate across departments.
- Excellent Communication Skills: You can clearly articulate complex ideas to technical and non-technical audiences and excel at crafting compelling narratives.
- Strategic Thinking: You can see the big picture, aligning marketing efforts with business goals while also being detail-oriented and hands-on in execution.
We offer:
- Growth Opportunities: We provide ample opportunities for career advancement.
- Flexible Role Definition: We are open to adjusting roles and responsibilities to fit the right candidate.
- Dynamic Work Environment: Enjoy a high-energy startup culture where collaboration and fast learning are key.
- Work Location: Flexibility to work from our HQ in Copenhagen or remotely, with regular in-office collaboration if needed.
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