Digital Marketing Strategist

4 hours ago

Gladsaxe, Gladsaxe Municipality, Denmark The HubDanske Bank Full time

About Freetrailer

Freetrailer is a pioneer in the sharing economy in Denmark, offering self-service rental of trailers and e-bikes through a network of partners. With a strong presence across Scandinavia, Germany, and the Netherlands, we aim to expand our concept across Europe.

The Role

We are seeking an Online Growth Manager to drive traffic and leads through paid advertising on platforms like Google Ads, Meta, and LinkedIn. This role requires a hands-on individual who can execute and handle tasks at both operational and tactical levels.

Key Responsibilities

  • Develop and implement Google Ads strategies
  • Enhance SEO through Google Map listings, link-building, and ad editorials
  • Manage email marketing campaigns, including push notifications and data management
  • Generate B2B leads on Meta/LinkedIn
  • Optimize CRO through heatmaps and split tests on landing pages/emails
  • Track booking engine/App user activity
  • Automate data for the website, including location and trailer tracking

About You

  • At least 3 years of experience in digital marketing, preferably with an international focus
  • Strong track record in creating successful online marketing campaigns
  • In-depth knowledge of Google Ads, Email Marketing, B2B Lead Generation, SEO, and Conversion Rate Optimization
  • Tech-savvy with expertise in advertising platforms and measurement tools
  • Passionate about data-driven decision-making
  • Experience in reporting and following up on key metrics
  • Ability to execute tasks both operationally and tactically
  • Fluent in Danish, Swedish, or Norwegian and proficient in English

What We Offer

  • Opportunity to shape Freetrailer's digital growth strategies
  • Innovative work environment focused on results
  • Personal and professional development in a growing company
  • Open and supportive culture with social events and team activities

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