Digital Experience Director
4 weeks ago
Company Overview
We are IT Minds, a company dedicated to driving innovative marketing strategies and enhancing customer engagement.
Job Summary
We are seeking an experienced Digital Experience Director to lead our omnichannel efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing successful omnichannel strategies that enhance the customer experience and maximize portfolio value.
About the Role
The Digital Experience Director will report to the GLP-1 Diabetes Commercial Marketing department within Commercial Strategy & Corporate Affairs. The role is based in Bagsværd and Søborg and offers a unique opportunity to shape Novo Nordisk's market strategy and enhance commercial success.
Key Responsibilities
- Develop and execute a comprehensive omnichannel strategy that ensures a seamless and consistent customer experience across all touchpoints.
- Utilize data-driven insights to customize omnichannel strategies for every customer and maximize portfolio value.
- Lead campaign development and visual identity brand/portfolio creation.
- Refine core brand messages to ensure alignment with customer needs and coherent across brands and portfolio.
- Provide strategic direction and leadership to marketing and omnichannel teams, ensuring alignment with overall business objectives.
Requirements and Qualifications
To succeed in this role, you hold a Master's or Bachelor's degree in Marketing / Life Sciences or a related field, and have a minimum of 10 years of experience in commercial, marketing, or product management roles within the pharmaceutical industry.
Preferred Qualifications
- Prior experience in marketing strategy, consumer behavior, e-commerce, and digital marketing.
- Proven track record of effectively managing and implementing successful omnichannel strategies that have fueled business growth.
- Robust understanding of market research and ability to analyze consumer trends effectively.
- Exceptional analytical and strategic thinking skills.
- Proficiency in managing teams efficiently and collaborating effectively with cross-functional stakeholders.
Compensation and Benefits
Salary: $120,000 - $150,000 per annum, depending on experience. We offer a competitive benefits package, including health insurance, retirement plan, and generous paid time off.
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