Digital Diabetes Marketing Strategy Director
4 hours ago
About the Role
We are seeking an experienced Digital Diabetes Marketing Strategy Director to join our team at Novo Nordisk A/S. As a key member of our GLP-1 Diabetes Commercial Marketing team, you will play a pivotal role in shaping the strategic direction and growth of our diabetes product portfolio.
Main Responsibilities:
- Strategic Portfolio Planning: Lead the process for strategic portfolio planning, ensuring alignment with business objectives, prioritizing, and allocating resources effectively.
- Market Trend Analysis: Stay abreast of market trends, conduct thorough competitive landscape assessments, and leverage insights to inform strategic decision-making.
- Customer Segmentation Strategies: Develop and implement customer segmentation strategies, identifying target groups and tailoring marketing approaches to meet their specific needs.
- Product Development: Drive the development and evolution of diabetes products, collaborating closely with cross-functional teams to ensure products remain competitive and meet evolving customer needs.
Key Qualifications:
- Master's degree in marketing/or life sciences. An MBA (desirable) or similar.
- Significant experience in marketing or strategy roles within the pharmaceutical or healthcare industry.
- Diabetes/GLP-1 product knowledge or exposure.
- Extensive understanding of market research and consumer trend analysis.
- Fluency in both written and verbal English.
About the Team:
The GLP-1 Diabetes Commercial Marketing team consists of several senior professionals working closely to support the VP. As a key member of this team, you will provide indirect guidance and leadership to other members of the team and collaborate with stakeholders both internally and externally.
Working at Novo Nordisk A/S:
We don't wait for change; we drive it. We're a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection.
Estimated Salary: DKK 900,000 - DKK 1,200,000 per year
Language: en
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