Marketing Storyteller for Smart Buildings

2 weeks ago

Nørresundby, Ålborg Kommune, Denmark MapsPeople Full time

About the Role

As a Marketing Storyteller at MapsPeople, you'll play a key role in growing our Product Marketing team by crafting compelling narratives that position our indoor mapping technology as a game-changer in the smart building industry.

You will become an integral part of a fast-growing business where your contributions will have a meaningful impact on our partners and customers as well as the overall company growth.

We're seeking an experienced marketing professional with a passion for storytelling, technology, and innovation to join our ambitious and dynamic marketing team.

Your Key Responsibilities

  • Craft powerful product stories by leveraging customer insights, market trends, and competitive forces to drive product awareness through various marketing channels.
  • Use your growth mindset to bring market and product understanding into every aspect of our marketing efforts, including compelling stories and visually stunning assets that inspire and engage our audience.
  • Support demand gen efforts with strong market knowledge and a deep understanding of partner and customer pains and perspectives.
  • Collaborate with cross-functional teams to launch new products and features, ensuring seamless execution and maximum impact.
  • Conduct market research to identify customer needs and market trends, informing our product development and go-to-market strategies.

Your Qualifications

  • Minimum 4 years of experience in international B2B marketing roles, with a minimum of 1 year in a product marketing position.
  • A seasoned marketing professional with a passion for technology, innovation, and storytelling.
  • Excellent writing and storytelling skills, near-native English level required.
  • Experience in transforming technical product input into engaging stories, fit for various channels and audiences.
  • Ability to thrive in a fast-paced, early scale-up environment.
  • B2B tech industry experience, preferably in the SaaS/PasS space.

About Us

MapsPeople is a world-leading provider of indoor mapping solutions, empowering businesses to connect people and buildings through dynamic indoor maps and real-time data visualizations. Our flagship product, 'MapsIndoors,' powers a wide range of smart building technologies, including wayfinding, room booking, occupancy, positioning, and more.

We partner with businesses providing smart building solutions to help them increase product value, grow their business, and reach our goal of mapping every smart building worldwide – we've already mapped over 25,000.

We offer a competitive salary and benefits package, along with opportunities for growth and development in a collaborative and innovative work environment.

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