Marketing Advocate for Product Growth

9 hours ago


Copenhagen, Copenhagen, Denmark Driversnote Full time

We are looking for a skilled Marketing Advocate to join our team at Driversnote, a product-centric SaaS company with a strong focus on customer success.

Company Overview

Driversnote is a profitable and self-funded company located in the heart of Copenhagen's tech scene. We have a small but mighty team of 30+ people working together to eliminate work-life hassles and provide peace of mind to our users.

As a marketing advocate, you will be responsible for bridging the gap between marketing and product, creating compelling copy that resonates with our customers, and driving growth through data-driven marketing efforts.

Salary & Benefits

We offer a competitive salary of around $80,000 per year, depending on experience, as well as a comprehensive benefits package, including health insurance, paid time off, and opportunities for professional development.

Our office is located near The Meatpacking District, and we offer a relaxed and collaborative work environment, complete with great coffee, a tasty lunch program, and regular team events.

Job Description

As a Product Marketer, you will be responsible for all customer-facing copy and how we decide what to say. You will cover the entire journey from first learning about us (on our marketing site or on app stores), to signing up to our service and getting the most out of it, to deciding to subscribe.

You'll work with research to understand our customers, their problems, and pains. Learn from the research we already do, but also talk to them, listen to how they review our product, and do so until you understand all the nuances. You'll need to know what's important to our customers down to what differs from segment to segment and country to country.

You'll create product messaging that resonates with our customers and help us learn when and where to say what. Create a narrative that our customers can relate to, one that relieves their concerns, acknowledges their struggles, and pulls them towards our product.

Required Skills & Qualifications

We're looking for someone with 4+ years of experience writing compelling product messaging in marketing campaigns and/or within a digital product. You should be an exceptional writer in English with near-native capabilities.

You should have experience writing emails and marketing copy that was meant to drive action. Be a bit of a perfectionist; you choose your words with great care and always see opportunities for improvement.

Have a natural curiosity towards figuring out why people act as they do and what motivates them. Be an eager and fast learner, willing to quickly accumulate knowledge about the business, the market, our customers, etc.


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