Senior Marketing Planner

3 days ago


Billund, Denmark LEGO Gruppe Full time

Job Description

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  • ">
  • Develop a Globally Scalable Audience Strategy">

You will be responsible for developing a globally scalable and commercially viable audience/consumer segment strategy. This will involve collaborating with senior leadership in our global portfolio & marketing development (PMD) team to ensure our global marketing toolboxes align with the audience strategy and commercial ambitions.

">">Collaborate with Cross-Functional Teams">

You will work closely with our Product Marketing teams to incorporate consumer and shopper insights into the go-to-market development process. You will also lead projects to pilot and optimize audience priorities from concept to implementation across our marketing functions.

">">Present to Global Leadership Team">

You will present your findings and recommendations to our global Markets & Channel Leadership Team, providing a comprehensive overview of the audience strategy and its implications for our business.

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Requirements

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  • ">
  • Strong Analytical Skills">

You should have outstanding analytical skills with a strong focus on data-driven insights and solutions.

">">Leadership and Influencing Skills">

You should be able to lead conversations around priorities, impact, and resources with senior stakeholders, as well as drive alignment without formal authority.

">">Holistic Thinking Approach">

You should have a holistic thinking approach to establish and drive end-to-end strategies and initiatives encompassing multiple functions.

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Benefits

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  • Family Care Leave">

We offer enhanced paid leave options for those important times.

">">Insurances">

All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

">">Wellbeing">

We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

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About Us

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We are fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.



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