Senior Marketing Strategist
2 days ago
About LEGO Gruppe
We are a global toy development business with a strong commitment to children's rights and wellbeing. Our mission is to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and belongs.
Our Team
You will be part of our cross-functional team working on our brick-built toy line, collaborating closely with franchise leaders and the wider organization to drive innovation and growth.
Your Role
As Marketing Director, you will lead the development and execution of innovative Go-to-Market strategies that pioneer within the toy industry and product fandom. You will also drive internal marketing thinking, influence key development milestones, and lead a direct and indirect team of seasoned marketing professionals.
Key Responsibilities
- Promote and execute market-driven strategies to deliver exceptional results.
- Leverage your expertise to drive internal marketing initiatives and collaborate with stakeholders to achieve shared goals.
- Lead and manage a team of experienced marketing professionals to ensure successful project delivery.
Requirements
- A senior leader with a proven track record in marketing and product development, preferably with experience in releasing new properties to market.
- Strong passion for toys and understanding of developing, manufacturing, and distributing them, with experience in physical toys and social experiences being an advantage.
- Demonstrated ability to connect with kids and their culture in an authentic and meaningful way, with experience in fandom and social marketing.
What We Offer
- Fantastic career growth opportunities.
- A dynamic and inclusive company culture.
- A competitive salary and bonus package.
Join Us
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