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MarTech Specialist, Copenhagen

2 months ago

København, Denmark Vivino Full time

By harnessing the power of technology and social behavior, we have created a community-driven e-commerce platform powered by personalization with almost 70 million community members. Now is the time to join a fast-paced and growing team where you will work and learn from some of the best developers in the industry.

Build our marketing tracking and enable us to run the best performance marketing campaigns
Become Vivino’s first MarTech Specialist, responsible for implementing, managing, and optimizing our marketing tools and integrations. You’ll work closely with the team to ensure data flows smoothly across platforms, enabling us to make data-based decisions and improve our marketing efforts.

You'll join a marketing department with highly motivated colleagues across different marketing areas. We aim to show how effective marketing can be when taking advantage of the vast amount of data we have from our Vivino app and website. Being a marketplace with merchants across the globe selling more than 500.000 different wines on our platform, we should have something for everyone's taste. We just need you to help us connect the dots.

Based in Copenhagen and reporting to our Head of Global Digital Marketing, you will be responsible for the following:

  • Implement, manage, and optimize our marketing integrations through Pixels, APIs, and app SDKs
  • Ensure product feeds have required features and match with platform events
  • Implement and manage tags through GTM
  • Implement Enhanced Conversions, Consent mode, Advanced matching, etc., to ensure we are set up for success from a technical perspective and take advantage of the data available
  • Collaborate with cross-functional teams to troubleshoot and resolve technical tracking issues

A technical enthusiast who knows how to leverage data for marketing campaigns
While we prefer not to confine anyone within rigid categories, we imagine you will thrive and succeed in this position if you can showcase your experience or aptitude for many aspects outlined below.

You are adaptable and open to change, quickly adjusting to shifting priorities and new challenges. Your natural curiosity drives you to dig deep, gather insights, and uncover valuable information to support sound decision-making. Highly motivated and goal-oriented, you consistently push toward achieving results and exceeding expectations. Analytical skills allow you to assess situations, critically ensuring well-informed, strategic choices. Organized and methodical, you approach tasks with a structured mindset, creating efficiency and clarity in your work.

If this characterization and below experience levels ring true, we look forward to hearing from you

  • Several years of relevant experience with Pixels, APIs, and SDKs.
  • A Google Tag Manager wizard
  • Technical knowledge of advertising platforms like Google and Meta
  • Familiarity with databases (SQL)


Working at Vivino
Working at Vivino is challenging, fun, and rewarding. We have an incredible, multicultural, and international work culture where we take care of and look out for each other. We appreciate new ideas and encourage everyone to bring them to the table. We are not afraid to make mistakes—as long as we take ownership, learn from them, and support each other in getting even better. We have much fun at our weekly Friday bar, and Copenhagen's social committee hosts regular events.


Who are we?
TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIME

Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino's unique wine shopping experience leverages community data to suggest personalized wine recommendations for each user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and Apple devices.

We are a fast-paced, growing team with offices in San Francisco, California, and Copenhagen, Denmark. We also have teams worldwide in the UK, Netherlands, Italy, Spain, Germany, France, Ireland, Australia, and Hong Kong.

Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity but as an offering of a cultural experience that was once out of reach for many but is now open to everyone.

Our five core values are:

  • Always Strive for Better
  • Work Together
  • Earn and Offer Trust
  • Be Approachable
  • Lead with Data


Commitment to diversity and inclusion
Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status, veteran status, or other characteristics protected by applicable law.

 
Application deadline: November 22, 2024