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Trade Activation Marketing Manager

4 months ago

Copenhagen, Copenhagen, Denmark Kerry Full time

As we are expanding our Foodservice business in Europe, we have opened a new position to support the growth of our Da Vinci Gourmet brand in Mainland Europe and play a key role in doubling the brand's size within the next 3 years.

What will be your responsibilities?

  • Collaborate with the DVG Brand team and Mainland Europe Commercial leads to achieve brand growth goals and expand into 24 new markets in the next 3 years.
  • Work with the DVG Mainland Europe team to shape the market expansion strategy and lead distributor/importer on-boarding and activation management.
  • Stay updated on market trends and consumer needs to customize the brand proposition to meet customer and market requirements.
  • Develop strong relationships with customer marketing departments and work on end user targeting activations to support brand growth in Mainland Europe.
  • Participate in the development and execution of marketing programs to support customer activations in Mainland Europe.
  • Identify and develop brand building marketing opportunities per region in line with market expansion plans.
  • Manage marketing collateral, develop digital and print content for events as per brand guidelines.
  • Coordinate trade shows and events and prepare customer meetings at the Global Technology & Innovation Centre and customer headquarters.
  • Collect market insights and beverage concepts to enhance expertise in new markets.
  • Evaluate trade activation marketing programs to enhance effectiveness and return on investment.

What are the requirements for this role?

  • Bachelor's or master's degree in Marketing, Business Development, or related field.
  • Demonstrated success in driving market growth in a multi-market Trade Activation Marketing role.
  • Prior experience in Trade Activation Marketing with a focus on customer engagements.
  • Experience in creative and activation agency management.
  • Strong commercial acumen.
  • Knowledge of multiple European languages is advantageous.
  • Experience in managing Importer and Distribution partners is a plus.
  • Background in B2B or food ingredient industry is beneficial.
  • Excellent communication skills and ability to share information effectively.
  • Quick grasp of new concepts, markets, and technologies.
  • Enthusiastic attitude towards collaboration and working in multi-functional teams.
  • Project management skills with the ability to handle multiple stakeholders.
  • Proficiency in quantitative and qualitative analysis.
  • Passion for engaging across the business and building trustworthy partnerships.

Travel across Europe is required for this role. Home Office based.

Beware of scams or fraudulent activities. Kerry employees will not contact you through non-official means such as personal emails or phone calls. Kerry does not use video chat rooms for interviews. Do not make any payments during the hiring process unless for reimbursable travel expenses. All payments from Kerry will be made through official accounts.