Manager Data Analytics

2 weeks ago

Copenhagen, Copenhagen, Denmark Publicis Denmark AS Full time
  • Vermundsgade 40A - Copenhagen, Denmark
  • Full-time

Company Description
Publicis Sapient is a digital transformation partner helping established organizations get digitally enabled, both in the way they work and how they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices worldwide, our experience spanning technology, data sciences, consulting, and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients' businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com.

Job Description
We are looking for a highly skilled Manager Data Analytics who possesses exceptional strategic, analytical, and technical expertise, along with strong stakeholder management, communication, and presentation skills. You should be eager to contribute to the growth and success of a small, dedicated team that is driven by innovation and excellence.

In this role, you will play a key part in our evolving Data & Insights practice. You will collaborate closely with both internal and external sources of quantitative and qualitative data, as well as other key inputs. Your primary responsibilities will include crafting comprehensive data strategies, generating actionable insights, and developing compelling data narratives. You will also be responsible for designing and delivering measurement frameworks, performance plans, and executive-level presentations that clearly demonstrate the impact of our marketing activities.

Qualifications

  • Experience working in a data analytics/data-centric business environment with a strong foundation in data strategy.
  • Consulting background, or agency team orientation preferred.
  • Entrepreneurial and self-starter mindset, with excellent problem-solving skills.
  • Excellent leadership skills, with a focus on empathetic leadership, together with a team-player attitude.
  • Expert communicator, both verbally and in writing.

Main Responsibilities

  • Analyze business needs, define requirements, and build data strategies that drive impactful, data-driven decisions.
  • Develop and steer the organization's data strategy, including architecture, reporting, analytics, and AI/machine learning.
  • Create clear, visual data frameworks and KPI definitions for measuring performance.
  • Utilize Journey Management practices to enhance analysis of customer journeys and campaigns.
  • Manage and maintain a knowledge repository for third-party insights and research.
  • Facilitate workshops to brainstorm and develop complex data solutions.
  • Guide teams in structuring and implementing across the Marketing Technology Stack to track and measure success.
  • Promote a test-and-learn approach for optimizing web performance, media investments, and product features.
  • Advance attribution strategies by tracking and analyzing the impact of marketing activities.
  • Translate data into actionable insights for stakeholders and clients.

Additional Information
Benefits of Working Here

  • Hybrid working model and flexible working hours.
  • Strong people first company culture.
  • Numerous learning opportunities to support your professional growth.
  • Amazing opportunities for career progression.
  • Staff incentives and rewards schemes.
  • Company pension plan and occupational disability insurance.
  • Ergonomic chairs and height adjustable desks, dog friendly offices.
  • Discounts on travel, culture, and leisure activities.
  • "Work Your World Program" – every Publicis Sapient employee is entitled to work anywhere in the world for up to 6 weeks every year.
  • Vibrant workplace culture with various events throughout the year (e.g. after works events, healthy breakfast, free coffee, snacks).
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