Market Activation Specialist
2 weeks ago
Job Description:
This is a maternity cover position with a fixed-term contract What are we looking for?- The role is responsible for delivering best in class activations, aligned to our Connect to Grow process.
- Portfolio responsibility split in line with the Regional Structure, for example C&T/ MM.
- Liaising with ETMs and EBMs through to Field Sales deployment and analysis of results.
- Role will require high degree of collaboration across Regional Marketing and functions within Cluster MS&D team, and Sales.
- Focus on execution of the national plan (very little customer tailoring in the Nordics).
- Budget governance – ensure spend consistent with agreed plan.
- Co-ordination with Field Sales: present activity and communicate materials.
- Local production of agreed materials from menu card.
- Localization of toolkit and translation of the materials.
- Lead production of local customer execution within agreed guidelines (e.g. Tailormade).
- Activation Managers are part of ePDM and first point of contact for Activations/ EBA.
- Responsible for PAR on EBAs (with input from other functions). In addition responsible for EBA stage gates (NAR, AB, ER).
- Coupons- Offer coupons primarily in Sweden, Activation responsible for the registration, layout and print, Sales responsible for the redemption (trade).
- Competitions- part of toolkit localization responsibility.
- Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
About UsMars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, EXTRA, ORBIT, 5, SKITTLES, BEN’S ORIGINAL, and COCOAVIA. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals, BluePearl, Linnaeus, AniCura, VCA and Pet Partners. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.
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