Retention & CRM Manager Copenhagen, Denmark

2 days ago

København, Denmark Wellvita Group Full time

Om Nordic Well Group

Med 41 års erfaring opererer Nordic Well Group i 8 markeder og repræsenterer 10 forskellige brands. Vi har kontorer i Danmark, Norge og Finland, med hovedsæder i Esbjerg, Ruds Vedby og indre København. Blandt vores brands er Wellvita, Mezina og Fitness Pharma. Vi sælger både direkte til forbrugere (B2C) og til virksomheder (B2B).

Vi er i øjeblikket ved at skifte navn fra Wellvita Group til Nordic Well Group, da denne ændring er helt ny.

Om Stillingen

Er du passioneret omkring at skabe enestående kundeoplevelser og har solid erfaring med at kortlægge og optimere kunderejser? Har du flair for CRM-systemer, datadrevet kommunikation og måske endda erfaring med abonnementsforretninger? Så kan du være den rette til vores stilling som Retention & CRM Manager . I denne rolle vil du få ansvaret for at drive og udvikle vores digitale kundekommunikation og sikre, at vi skaber værdi for vores kunder på tværs af brands og markeder.

Stillingen er i første omgang tidsbegrænset til 6 måneder, da vi ønsker at evaluere behovet og opgaverne i takt med virksomhedens udvikling. Der er dog mulighed for forlængelse.

Som Retention & CRM Manager bliver det din opgave at forstå, hvem vores kunder er, og hvordan vi bedst skaber værdi for dem gennem enestående kundeoplevelser. Du skal bruge data til at kortlægge kunderejser, optimere kommunikationsstrategier og sikre, at vores kunder føler sig set og værdsat – og vigtigst af alt, at de får lyst til at blive hos os.

Primære Ansvarsområder

  • Design og implementering af kunderejser med fokus på at optimere kundeoplevelsen og øge retention.
  • Kortlægning og analyse af kunderejser for at identificere forbedringsmuligheder.
  • Teknisk opsætning og vedligeholdelse af e-mail flows og automatisering.
  • Udvikling og eksekvering af CRM-strategier, der styrker kundeloyalitet.
  • Analyse af kundedata for at optimere kommunikationsstrategier og sikre en datadrevet tilgang.
  • Forbedring af UX på digitale touchpoints for at skabe en sammenhængende og engagerende kundeoplevelse.
  • Segmentering af målgrupper og udvikling af strategier for at forbinde med kunder gennem en fuld funnel-strategi.
  • Dataanalyse og rapportering af kundeadfærd og markedstendenser.

Din Profil

  • Relevant videregående uddannelse inden for digital markedsføring, e-handel eller lignende.
  • Minimum 2 års erfaring med CRM-systemer og dokumenteret erfaring med at arbejde med kunderejser.
  • Stærke tekniske færdigheder og erfaring med marketing automation.
  • Analytisk tankegang med fokus på datadrevet arbejde.
  • Erfaring med UX og digital kommunikation.
  • Struktureret, målrettet og proaktiv.
  • Erfaring med segmentering af målgrupper og fuld funnel-strategier.
  • Trives i et dynamisk miljø med flere projekter.
  • Det er et stort plus, hvis du har erfaring med abonnementsforretninger og forståelse for, hvordan man skaber værdi og loyalitet i en abonnementsbaseret kunderejse.

Vi Tilbyder

  • En spændende rolle i en veletableret virksomhed med store ambitioner.
  • Muligheden for at påvirke kundeoplevelser og retention på tværs af brands og markeder.
  • Et uformelt arbejdsmiljø med korte beslutningsveje.
  • Dygtige kolleger og muligheder for faglig udvikling.
  • En central rolle i vores digitale transformation og vækstrejse.
  • En kultur, der opmuntrer til innovation og hurtige beslutninger.

Du er den Rette Kandidat, hvis Du

  • Har erfaring med at kortlægge og optimere kunderejser.
  • Er detaljeorienteret og struktureret.
  • Trives med at arbejde selvstændigt og tage ansvar.
  • Holder dig opdateret om trends inden for CRM og digital kommunikation.
  • Kan sætte dig i kundens sted og skabe løsninger, der matcher deres behov.
  • Har erfaring med eller interesse for abonnementsforretninger.
  • Ønsker at være en del af en spændende vækstrejse.
  • Er fleksibel og kan håndtere flere projekter.
  • Kommunikerer effektivt på både engelsk og dansk.
  • Omfavner en entreprenørånd og nyder et dynamisk miljø.

Opsummering

Som Retention & CRM Manager er det afgørende, at du har en dyb forståelse for vores kunder – hvem de er, hvad de har brug for, og hvordan vi kan skabe den bedste kundeoplevelse for dem. Du skal kunne bruge data til at kortlægge og optimere kunderejser og sikre, at vores kommunikation er relevant og værdiskabende. Dit mål er at få vores kunder til at føle sig værdsat og sikre, at de vælger at blive hos os – fordi vi leverer en oplevelse, der overstiger deres forventninger.

Du vil referere til vores Brand & Product Director, Shonna Jepsen, og blive en del af et team, der i øjeblikket består af en Brand Manager, en Brand & Product Coordinator og en Product Expert.

Vores Kultur

Vi kombinerer stabiliteten fra en veletableret virksomhed med energien fra en startup. Vores entreprenørånd afspejles i vores hurtige beslutningstagning, innovative tilgang og den frihed, vi giver vores medarbejdere til at drive initiativer. Vi værdsætter en balance mellem faglig vækst og et sjovt, samarbejdende arbejdsmiljø, hvor alles idéer bliver værdsat.

Er du klar til at tage næste skridt i din karriere og blive en del af vores vækstrejse? Så glæder vi os til at høre fra dig

#J-18808-Ljbffr

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