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Digital Marketing Manager
2 weeks ago
Job Overview
We are seeking a highly skilled Digital Marketing Manager to join our team at Alimentation Couche-Tard inc. This role offers an exciting opportunity to work with a fast-paced global company in a growing market.
About the Role
The successful candidate will act as the lead performance marketing manager for B2B, DCO and other performance-led EU-wide projects in Circle K. They will develop aligned Performance Marketing objectives, KPIs and budget setting approach between media agency, Circle K marketing and commercial teams within individual markets, based on agreed global frameworks.
Main Responsibilities
- You will develop and own Circle K Europe's B2B lead generation strategy development, briefing, implementation, and optimization, in collaboration with central and local media agency partners.
- Support European teams with development, refinement, and evaluation of digital campaigns - writing briefs, setting KPIs, feeding back on agency plans, evaluating results.
Requirements
- Digital channel generalist.
- Proven experience (2+ years) in digital performance marketing.
- Strong communication, interpersonal skills, and project management skills with the ability to collaborate with cross-functional teams.