Marketing Automation Specialist

5 days ago


Taastrup, Høje-Taastrup Kommune, Denmark GlobalConnect AS Full time

Job Description:

We are seeking a highly skilled Marketing Automation Specialist to join our pan-Nordic Inbound Marketing team in Copenhagen. As an integral part of our team, you will focus on expertise in Marketing Automation (MA) and managing Dynamics 365 from a marketing perspective.

Key Responsibilities:

  • Optimize and manage Marketing Automation (MA) in Dynamics 365 to ensure seamless integration and operation.
  • Develop and implement customer journeys to enhance lead conversion for both the SMB segment and complex sales processes.
  • Collaborate with the sales team to align marketing and sales strategies, creating a seamless customer experience.
  • Develop and maintain a strategic roadmap for our Marketing Automation and CRM initiatives, aligning them with our overall business objectives.
  • Optimize SEO and develop engaging content that drives traffic and captures potential customers' interest.


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