Content Marketing Director

17 hours ago


Copenhagen, Copenhagen, Denmark Driversnote ApS Full time
Company Overview

Driversnote ApS is a product-centric SaaS company with a strong focus on user experience. Our mission is to eliminate work-life hassles and provide peace of mind for individuals and businesses.

Job Description

We are seeking an experienced Content Marketing Director to lead our organic search efforts. As Head of Content & SEO, you will be responsible for driving user signups through SEO, improving our websites, and making sure we get initiatives going for all of the below.

  • Content production: A large share of our traffic already comes from the content we write to potential users. You will work with the team to make sure we don't run out of ideas, and you will most likely also act as editor in one or two markets.
  • Content distribution: Today, our readers mainly find our content via search in a completely standard way. But there's a lot more work to do, which you will head up:
    • We need to improve our visibility for low-funnel searches, and we need a plan for that.
    • Another big opportunity is barnacle SEO, mentions on larger sites, and inclusion in reviews and the like; we're curious to see which kinds of results this can drive.
    • We currently don't do outreach of any kind (not even for link building). We would like to get something started, and once again we first need a plan for this.
  • Technical SEO and website improvements: We have a decent technical foundation, but we can certainly improve both technically and user experience-wise. You will head up running site diagnostics and maintaining a prioritized pipeline of initiatives that help us improve over time.
Required Skills and Qualifications

To succeed in this role, you will need:

  • At least 4 years of experience with SEO in a content marketing context.
  • Have led or participated in a content motion with good results. From continuous content idea generation to content writing and/or outsourcing and following up on results from that content.
  • Be highly analytical, structured and committed to a data-driven approach to your team's work.
  • Be used to working with and analyzing data, both keyword and conversion data.
  • Be fluent in English and have excellent communication & writing skills.
  • Know your way around the standard SEO tech stack: Web analytics (we use GA4), Google Search Console, and rank tracking and keyword research tools.
Benefits

As a member of our international team, you will have ample opportunity to influence decisions at all levels. We offer a competitive salary, great coffee, cozy Friday drinks, and great events; from our running club and gaming nights, to our epic Christmas and summer parties.

We value repeatable processes that result in a steady flow of users, and you will head up making sure those processes are put in place. Finally, organic search is bound to change in the coming years. We need you to help us prepare for a possible shift of search volume towards LLMs (gen AI).



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