Senior Director, Head of Product Marketing Innovation

2 weeks ago

Copenhagen, Copenhagen, Denmark The LEGO Group Full time

Transformative Marketing Role

Experience the thrill of redefining marketing innovation at The LEGO Group. As our new Head of Product, Marketing, you will spearhead the development and activation of LEGO brand marketing, audience and portfolio strategy, consumer and shopper understanding, and marketing planning and performance.

Key Responsibilities

  • Develop and deliver the overall vision and product strategy for Marketing, ensuring alignment with global business goals and the Digital strategy.
  • Be the voice for Marketing Digital Products in the BMIP leadership team and drive the enterprise-wide Marketing Transformation for The LEGO Group.
  • Create a culture that encourages teams to be brave and curious, challenging the status quo.
  • Develop and champion annual portfolio objectives and key results (OKRs) for Marketing.
  • Build and drive the strategy for in-housing Marketing- and Advertising Technology capabilities in collaboration with the Global Media Activation team.
  • Drive alignment with senior partners across Markets and Channels, Product and Marketing Development and Digital and Technology on product strategy and roadmaps to deliver best-in-class digital products for The LEGO Group.
  • Instill a test and learn attitude across teams, running experiments to test ideas and hypotheses, capturing data to improve or create new end-to-end customer experiences.
  • Evangelize product methodologies to all key business partners, bringing them on the digital transformation journey.
  • Be the voice for Marketing with the other Heads of Product across The LEGO Group to drive our digital transformation, establish a Community Practice around Product & Design, and grow passionate talents across the business.

Requirements

  • Proven experience in Marketing and Advertising technology in a global capacity.
  • Excellent partner management skills, navigating a complex organization stretching across markets, Global Marketing and Digital + C-suite.
  • Self-supporting/starter but also a standout colleague and multiplier for a relatively young team from a leadership perspective.
  • Strong background in building complex digital products and working with globally dispersed product teams, interacting with diverse technical and non-technical groups spanning all organizational levels.
  • Strong customer focus, understanding and translating the voice of the customer into product strategy.
  • A strong and mature voice in product conversations representing Marketing for The LEGO Group.
  • Seasoned in implementing innovation and transformation at a global scale.

Benefits

The LEGO Group is committed to offering an exceptional quality of life. Colleagues enjoy a range of benefits, including enhanced paid leave options, life and disability insurance, and resources for wellbeing.

Join us in shaping the future of marketing innovation and become part of a dynamic team that thrives on creativity, imagination, and collaboration.

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