Marketing Director for Pharmaceutical Innovation
4 weeks ago
At TrialSync, a pioneering health-tech startup transforming the clinical trial landscape, we are seeking a highly skilled and self-sufficient Marketing Director to drive our marketing efforts. In this role, you will be the sole architect of our marketing strategy, working independently to execute B2B marketing campaigns, forge partnerships, and attract users to our platform.
About UsWe empower patients by centralizing their health data, enabling them to participate in clinical trials, and driving recruitment themselves. Our platform optimizes trial design and execution, helping pharmaceutical companies and researchers bring new treatments to market faster.
Job Description- B2B Marketing Strategy
- Develop and execute comprehensive B2B marketing strategies targeting pharmaceutical companies and CROs.
- Independently drive lead generation and build a robust pipeline of potential sponsors and investigators.
- Establish and nurture partnerships with clinical research sites, emphasizing the value of TrialSync's platform.
- Content and Brand Development
- Develop compelling content that resonates with both B2B and B2C audiences.
- Ensure consistent brand messaging across all marketing materials, digital platforms, and partnerships.
- Platform Growth
- Oversight of creating and executing marketing campaigns aimed at increasing user acquisition and retention.
- Collaboration with the product team to align marketing efforts with platform development and user experience enhancements.
- Experience
- 5+ years of experience in B2B marketing, preferably within the pharmaceutical, healthcare, or clinical trial sectors.
- Skills
- Strong understanding of the pharmaceutical industry and clinical trial processes.
- Proficiency in digital marketing, CRM tools, and data analytics.
$120,000 - $180,000 per annum, depending on qualifications and experience.
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