Growth and Engagement Specialist

12 hours ago


Gladsaxe, Gladsaxe Municipality, Denmark The HubDanske Bank Full time

We are seeking a Growth and Engagement Specialist to join our team at Freetrailer. As a pioneer in the sharing economy in Denmark, we serve over 1 million rentals annually and offer self-service rental of trailers and e-bikes through more than 140 partners at over 1,200 locations across Scandinavia, Germany, and the Netherlands.

About the Position

The Growth and Engagement Specialist will play a key role in driving traffic and leads through paid advertising on platforms like Google Ads, Meta, and LinkedIn, as well as developing strategies for organic growth through campaigns and referrals.

  • Key Responsibilities:
  • Manage and optimize Google Ads campaigns to achieve maximum ROI.
  • Develop and implement SEO strategies to improve website visibility and ranking.
  • Design and execute B2B lead generation strategies on Meta/LinkedIn.
  • Optimize website and landing page performance using heatmaps and split tests.
  • Automate data processes on the website, including creation of new locations and trailer inventory.

Requirements

  • Digital Marketing Background:
  • At least 3 years of experience in digital marketing, preferably with an international focus.
  • Strong Performance Record:
  • Proven track record of creating successful online marketing campaigns.
  • Technical Expertise:
  • Strong understanding of advertising platforms, measurement tools, and data analysis.
  • Effective Communication:
  • Fluency in Danish, Swedish, or Norwegian, and ability to communicate in English.


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