Sweden Marketing Lead

8 hours ago


Copenhagen, Copenhagen, Denmark BabyWorld Full time
Job Overview

BabyWorld is seeking an ambitious and commercially driven Marketing Manager to lead our retail business growth in Sweden.

About Us

BabyWorld, a leading baby and children's retailer, is expanding its presence in Sweden. With a proven track record of delivering successful marketing campaigns, we are looking for an experienced professional to join our team as a Marketing Manager for Sweden.

The Role

As a Marketing Manager for Sweden, you will be responsible for driving footfall to our stores, building local brand awareness, and creating a strong connection with Swedish customers. Your primary goal will be to develop and execute impactful marketing strategies that support our retail stores and omnichannel business.

You will work closely with our Nordic Head of Marketing and store teams to activate marketing initiatives, in-store promotions, and local events. Your responsibilities will include:

  • Developing and executing an ambitious trade and campaign plan for the Swedish market, aligning with Nordic strategies but tailored to local market needs.
  • Collaborating with store teams to ensure campaigns resonate with Swedish consumers and drive footfall to our stores.
  • Managing digital marketing campaigns across multiple channels (social media, email, SEO, Google Ads, etc.) to drive traffic and sales.
  • Analyzing market trends, competitor activities, and customer insights to identify new opportunities for growth.
Key Responsibilities
  • Drive footfall to stores through impactful trade marketing and local campaigns that build customer loyalty and engagement.
  • Develop and execute an ambitious trade and campaign plan for the Swedish market, aligning with Nordic strategies but tailored to local market needs.
  • Collaborate closely with store teams to activate marketing initiatives and in-store promotions, support local events, and ensure exceptional campaign execution.
  • Managing digital marketing campaigns across multiple channels (social media, email, SEO, Google Ads, etc.) to drive traffic and sales.
  • Analyze market trends, competitor activities, and customer insights to identify new opportunities for growth.
  • Act as a hands-on marketing partner for Swedish retail leadership and ensure clear communication of marketing plans and results.
  • Regular travel within Sweden to support stores and strengthen the local presence.
What We Offer
  • A unique opportunity to drive success and play a critical role in building BabyWorld's market leadership in Sweden.
  • The freedom to develop and execute ambitious marketing plans while working closely with a dynamic Nordic team.
  • Professional growth opportunities in a fast-growing and ambitious organization.
  • Competitive salary and benefits package.


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