Head of Growth Initiatives
6 days ago
About the Opportunity:
We are a fast-growing tech company looking for a seasoned Marketing Director - SaaS Platform to lead our product marketing efforts. As a key member of our leadership team, you will be responsible for developing and executing strategic plans that drive business growth, revenue expansion, and customer acquisition.
In this role, you will oversee the development and execution of product marketing strategies, including product positioning, go-to-market planning, and customer engagement. You will also collaborate with cross-functional teams to identify market opportunities, develop targeted campaigns, and measure results.
The ideal candidate will have a proven track record of success in senior product marketing roles, with expertise in market research, competitor analysis, and data-driven decision making.
Main Responsibilities:
- Develop and execute product marketing strategies to drive business growth
- Lead cross-functional teams to plan and execute go-to-market initiatives
- Analyze market trends, customer needs, and competitor activity to inform product development and marketing strategies
- Manage and optimize product marketing budgets to achieve business objectives
- Develop and maintain relationships with key stakeholders, including sales, product development, and engineering teams
Requirements:
- 5+ years of experience in senior product marketing roles within the SaaS industry
- Proven track record of success in driving business growth through effective product marketing strategies
- Expertise in market research, competitor analysis, and data-driven decision making
- Strong leadership and collaboration skills, with the ability to work effectively with cross-functional teams
- Professional fluency in English
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