CRM Strategy Manager
7 days ago
About this exciting opportunity:
We are seeking an experienced CRM Strategy Manager to join our team at Centrica plc. In this role, you will be responsible for developing and implementing CRM strategies that drive customer engagement and improve lead generation for our Business Solutions division across Europe.
As a CRM Strategy Manager, you will work closely with cross-functional teams to identify areas for improvement and develop targeted solutions. You will leverage insights from sales and marketing data to inform your approach and ensure alignment with business objectives.
The ideal candidate has experience working in a large matrix organisation or a digital marketing agency, with a proven track record of success in CRM management and strategy development. You will be responsible for monitoring and optimising CRM performance, conducting competitor analysis, and staying up-to-date with the latest trends and best practices in the industry.
In this role, you will have the opportunity to:
- Develop and implement CRM strategies that drive customer engagement and improve lead generation
- Work collaboratively with cross-functional teams to identify areas for improvement and develop targeted solutions
- Conduct regular competitor analysis to stay ahead of the curve
- Develop and maintain reports and dashboards to visualise key performance indicators
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