Global Marketing Programs Strategist

3 weeks ago

Glostrup, Glostrup Kommune, Denmark Agilent Technologies Full time

Company Overview:

Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise.

Salary: The estimated salary for this position is between 80,000 to 120,000 USD per year, depending on experience and qualifications.

Job Description:

This role offers the opportunity to blend business, creative and technical savvy to develop and manage global marketing programs for the Diagnostics and Genomics Division at Agilent Technologies. As a Global Marketing Programs Strategist, you will lead cross-functional teams in marketing program identification, development, and execution for successful promotion and revenue growth of the portfolio.

Key Responsibilities:

  • Create innovative marketing program strategies to gain market share for Anatomical Pathology & Digital Pathology solutions.
  • Collaborate with Regional Marketing Program Managers, field and channel partners to analyze related competitive information, market and customer data; facilitate effective program development that meets multi-regional needs; ensure global efficacy of programs and to align execution.
  • Collaborate with product managers and marketing communications professionals to develop strategic product messaging and positioning that is translated into marketing collateral, promotion and commercialization plans.
  • Perform financial analyses and build cases for programs; identify target audiences and offers for a program; work with marcom to develop program plans and the appropriate Marcom mix; define content requirements for programs.
  • Measure and evaluate the short- and long-term impacts and return on investment of programs. Implement corrective actions and continuous improvement of program strategy & design, as needed.

Qualifications and Skills:

  • Must be located in Denmark.
  • Bachelor's or Master's Degree in Chemistry, Biological Sciences, Marketing, Business Administration or equivalent.
  • Post-graduate, certification, and/or license may be required.
  • 8+ years experience for entry to this level.
  • 5+ years of demonstrated results in a marketing, sales, or business development role.
  • Experience developing B2B marketing programs and campaigns to drive demand for new and existing products targeting scientists/labs.
  • Proven results orientation, including developing fact-driven, business goal-focused plans that align with strategic objectives.
  • Effective project management and interpersonal skills.
  • Clear and compelling writing skills; strong oral communication skills; strong content presentation skills.
  • Ability to work collaboratively with a diverse group of individuals cross-organizationally, cross-functionally and within a global matrix.
  • Strong initiative and creativity.
  • Proven track record to understand the needs and buying influences of a scientific target audience.

Benefits:

  • The opportunity to be part of a new dynamic team.
  • A role among passionate colleagues, in a growth-oriented and inclusive environment.
  • A chance to be part of the lifecycle management of state-of-the-art diagnostic assays, benefiting cancer patients worldwide.
  • An international work environment.
  • A commitment to work/life balance.
  • Career development opportunities in an international company.

We are an equal opportunity employer and welcome diversity in the workplace.

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