Senior Marketing Strategist for Sustainable Solutions
1 month ago
Unlock your potential in a high-performance marketing team at Agilent Technologies, a leading provider of innovative solutions for the life sciences and diagnostics industries.
About the Role:
We are seeking an experienced Senior Marketing Strategist to join our Global Commercial Marketing Programs team. As a key member of this team, you will be responsible for developing and executing global marketing programs that drive awareness, engagement, and demand for our sustainability-focused products and solutions.
Your Key Responsibilities:
- Create innovative marketing program and campaign strategies to support awareness and demand generation goals by offering sustainable workflow solutions that meet customer needs.
- Collaborate with Regional Marketing Program Managers, field and channel partners to analyze related competitive information, market and customer data; facilitate effective program development that meets multi-regional needs; ensuring global efficacy of programs and aligned execution.
- Work closely with Segment Marketing managers, Product Marketing Managers, Brand, PR, Corporate Environmental Social Governance (ESG) and Marketing Communications professionals to develop strategic customer-centric messaging and positioning that is translated into marketing collateral, promotion, and commercialization plans.
- Perform financial analyses and build cases for programs; identify target audiences and offers for a program; work with Marcom to develop program plans and the appropriate marcom mix; define content requirements to support the customer buying journey and digital engagement activities.
- Define Agilent.com sustainability messaging, content requirements, SEO, SEM, and Social Media strategies in partnership with the Commercial Marketing Brand Organization.
- Measure and evaluate the short- and long-term impacts and return on investment of programs. Implement corrective actions and continuous improvement of program strategy and design, as needed.
Your Qualifications:
- Bachelor's or Master's Degree in Chemistry, Marketing, Business Administration, or equivalent.
- Post-graduate and/or certification in Marketing may be required.
- 8+ years of marketing experience for entry to this level.
- 5+ years of demonstrated results in a commercial marketing role.
- Demonstrated commitment to sustainability efforts worldwide recommended (professional or personal memberships/associations).
- Experience developing B2B marketing programs and campaigns to drive awareness, engagement, and demand.
- Proven results orientation, including developing fact-driven, business goal-focused plans that align with strategic objectives.
What We Offer:
A competitive salary range of $127,680.00 - $235,410.00 per year, plus eligibility for bonus, stock, and benefits. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Location: US-DE-Remote Location
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