Senior Sustainability Marketing Programs Manager
1 day ago
As a key member of our Global Commercial Marketing Programs team, you will have the opportunity to develop and manage global marketing programs in support of Agilent's sustainability products and solutions. This position requires a strong understanding of marketing program strategy development and campaign design to drive awareness, engagement, and demand for sustainable products and solutions.
About the Opportunity
This individual contributor role involves creating innovative marketing program and campaign strategies to support awareness and demand generation goals by offering sustainable workflow solutions that meet customer needs. You will collaborate with Regional Marketing Program Managers, field and channel partners to analyze related competitive information, market and customer data, and facilitate effective program development that meets multi-regional needs. The goal is to ensure global efficacy of programs and aligned execution.
Responsibilities:
- Develop strategic customer-centric messaging and positioning that is translated into marketing collateral, promotion, and commercialization plans.
- Perform financial analyses and build cases for programs, identifying target audiences and offers for a program, working with Marcom to develop program plans and the appropriate marcom mix.
- Define content requirements to support the customer buying journey and digital engagement activities.
- Measure and evaluate the short- and long-term impacts and return on investment of programs, implementing corrective actions and continuous improvement of program strategy and design as needed.
Requirements
- Bachelor's or Master's Degree in Chemistry, Marketing, Business Administration, or equivalent.
- Post-graduate and/or certification in Marketing may be required.
- 8+ years of marketing experience for entry to this level.
- 5+ years of demonstrated results in a commercial marketing role.
- Experience developing B2B marketing programs and campaigns to drive awareness, engagement, and demand.
- Proven results orientation, including developing fact-driven, business goal-focused plans that align with strategic objectives.
About the Benefits
- Full-time schedule with an estimated salary range of $127,680 - $235,410 annually, depending on location and experience.
- Eligibility for bonus, stock, and benefits.
- Option to work remotely with approximately 10% travel requirement.
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