Marketing Strategy Director
2 weeks ago
About the Role
We are seeking a seasoned Marketing Strategy Director to drive the growth and success of our diabetes product portfolio.
Key Responsibilities
As a Marketing Strategy Director, you will play a pivotal role in overseeing the strategic direction and growth of the product portfolio. Key responsibilities include:
- Lead strategic portfolio planning, ensuring alignment with business objectives, prioritizing, and allocating resources effectively.
- Stay abreast of market trends, conduct thorough competitive landscape assessments, and leverage insights to inform strategic decision-making.
- Develop and implement customer segmentation strategies, identifying target groups and tailoring marketing approaches to meet their specific needs.
- Collaborate closely with cross-functional teams to drive the development and evolution of diabetes products, ensuring they remain competitive and meet evolving customer needs.
Requirements
To succeed in this role, you will possess a Master's degree in marketing or life sciences, with significant experience in marketing or strategy roles within the pharmaceutical or healthcare industry. A strong understanding of market research and consumer trend analysis is essential, as is fluency in both written and verbal English.
About Novo Nordisk
At Novo Nordisk, we are committed to creating an inclusive culture that celebrates diversity and promotes a high-quality standard. We strive for excellence without fixating on perfection and are passionate about driving innovation and success in the diabetes product line.
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