Omnichannel Director of Strategic Customer Engagement
2 weeks ago
Role Overview
The Diabetes Omnichannel Director will drive the development and execution of a successful omnichannel strategy for the GLP-1 Diabetes portfolio, ensuring an exceptional customer experience, maximizing the portfolio's value and reach, and enhancing the overall customer experience across all touchpoints.
Key Responsibilities
- Develop and execute a customer-centric omnichannel strategy to drive business growth and customer satisfaction.
- Utilize insights-driven decision-making processes to tailor omnichannel strategies for every customer.
- Lead the development and implementation of visual identity brand/portfolio campaigns.
- Oversee and refine core brand messages to ensure they are customer-focused and consistent across brands and portfolio.
- Act as a strategic partner, providing customer-centric consulting skills, strategy design, and coordination.
- Identify and develop various channels (online, offline, social media, etc.) to ensure comprehensive market coverage and excellent customer engagement.
Qualifications and Experience
To succeed in this role, you must hold a Master's or Bachelor's degree in Marketing/Life Sciences or a related field and have a minimum of 10 years of experience in commercial, marketing, or product management roles within the pharmaceutical industry.
Desirable Qualifications
- Minimum of 5 years of demonstrated experience in people management.
- Prior experience in marketing strategy, consumer behaviour, e-commerce, and digital marketing.
- Proven track record of effectively managing and implementing successful omnichannel strategies that have fueled business growth.
- Robust understanding of market research and the ability to analyze consumer trends effectively.
- Exceptional analytical and strategic thinking skills.
- Proficiency in managing teams efficiently and collaborating effectively with cross-functional stakeholders.
About the Department
The GLP-1 Diabetes Commercial Marketing department is part of the Diabetes Therapy Area within Commercial Strategy & Corporate Affairs, based in our headquarters in Bagsværd and Søborg. Our department plays a crucial role in shaping Novo Nordisk's market strategy and enhancing its commercial success.
Working at Novo Nordisk
We value our employees for the unique skills they bring to the table and work continuously to bring out the best in them. Working at Novo Nordisk is working toward something bigger than ourselves, and it's a collective effort. We rely on the joint potential and collaboration of our employees to go further, to change lives.
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