Global Membership Experience Manager
4 days ago
We are seeking a highly skilled Global Membership Experience Manager to join our team at LEGO Koncernen. This role will be responsible for defining and delivering a best-in-class membership experience for kids, aligning with the LEGO Insiders Club strategy and corporate objectives.
Responsibilities- Collaborate with cross-functional teams to shape the LEGO Insiders Club value proposition and strategic priorities, focusing on engagement with kids in owned channels and accountability for sign-ups, engagement, and retention.
- Activate the LEGO Insiders Club strategy, delivering value to kids that makes them feel recognized and valued, and strengthening their relationship with the LEGO Group for a lifetime.
- Define meaningful benefits and rewards tied to the LEGO Group's product portfolio and services, connecting this offering to the LEGO Group's overall membership structure, and partnering closely with Product Groups, Gaming, Creative Play Lab, and Partnership teams to integrate offerings for kid members that enhance physical and digital play experiences.
- Partner closely with Marketing, Content, Product, and Community Management teams to deliver world-class online (and offline) engagement, including content, experiences, and campaigns that recruit, inspire, and enable members.
- Orient the relevancy of the LEGO Group's communication to and with kids, following strategic, brand, and safety guidelines.
- Drive continuous improvement of the membership offering and experience, monitoring and utilising membership metrics, member input, and industry trends.
- 5+ years of experience leading best-in-class global membership programs in an omni-channel context, delivering customer value and strong commercial results (kids-specific membership experience not required).
- Experience with member communication, benefits & rewards, achievements & recognition, content & marketing strategy, personalisation, gamification, consumer testing.
- Ability to thrive in a complex stakeholder landscape; excellent collaboration skills with proven ability to lead through influence (rather than direct control and ownership).
- Strong communication skills, including through visual presentation decks with data-driven rationale.
- Strong personal organisation skills.
- Flexible with a can-do, self-starter attitude to make new things happen.
- Experience working on physical and/or digital products or experiences targeted towards kids / families (preferred).
- Average salary range: $120,000 - $180,000 per year.
- Fully paid family leave options for important times.
- All colleagues covered by life and disability insurance for protection and peace of mind.
- Resources and benefits to nurture physical and mental wellbeing, along with opportunities to build community and inspire creativity.
- Colleague discount from day 1.
- Bonus scheme when goals are reached and if eligible.
We want our people to feel well and thrive. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay, and seeks to encourage applicants from all backgrounds to apply for roles in our team.
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